In Person: Turning Your Hobby Into a Business Series Unit 6- Pitch Competition & Last Day
2025-04-17 18:00 - 20:30 UTC | TBD
Session Six is the last session of LAEDA’s Turning Your Hobby into a Business, and the class where you get to showcase your talent! Applying everything learned in the previous five sessions, each student gets the opportunity to pitch their business. The pitch is a “show and tell” way to both market your product or service as well as sell to your fellow classmates! It is a culmination of the THB course. However, LAEDA also sees it as a beginning of the next phase of your entrepreneurial journey which we look forward to accompanying you on through personalized counseling services and access to further training.

Registration will begin 1 month before program start

In Person: Turning Your Hobby Into a Business Series Unit 1- Intro- Product Development and Production Process
2026-05-28 18:00 - 20:30 | LAEDA Office, 433 Market Street, Camden, NJ, 08102, United States
The pathway from “creating for fun” to “creating for business” is anything but straightforward, but LAEDA is here to help you navigate the swerves and curves.
One part of the journey is transitioning from designing & creating for friends to producing for customers beyond your inner circle.

Do you have a product or service that would be in demand
Is your production process scalable as you get more orders
How do you make sure each product looks the same or that each service is delivered at the same level of quality EVERY TIME?

We will cover each of these questions and more in this first session of our multi-session course.
Sessions in this series:
Unit 1- Intro-Product Development and Production Process
Unit 2- Understanding the Power of Marketing
Unit 3- Sales Channels for the Side Hustle Business
Unit 4- Money, Banking & Credit
Unit 5- Business Administration & Bookkeeping
Unit 6- Pitch Competition & Last Day
We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a Certificate of
Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Registration Will Open Two Months Prior to Event

In Person: Turning Your Hobby Into a Business Series Unit 2-Understanding the Power of Marketing
2026-06-04 18:00 - 20:30 | LAEDA Office, 433 Market Street, Camden, NJ, 08102, United States
Session Two is all about identifying who your best customers are and how to reach them so they buy from you instead of your competition. Don’t worry if you
haven’t had any sales yet. In this session, we’ll learn about

• Identifying your target customer and why this is so important
• Where and how to find this target customer
• Why it’s important to know that advertising and promotion are NOT the same as marketing
• How customers are not only a source of income but of information as well

Remaining sessions in our multi-session course.

Unit 3- Sales Channels for the Side Hustle Business

Unit 4- Money, Banking & Credit
Unit 5- Business Administration & Bookkeeping
Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a Certificate of

Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Registration Will Open Two Months Prior to Event

In Person: Turning Your Hobby Into a Business Series Unit 3- Sales Channels for the Side Hustle Business
2026-06-11 18:00 - 20:30 | LAEDA Office, 433 Market Street, Camden, NJ, 08102, United States
A sales channel is the manner by which a business sells (exchange of money) its product or service to the customer. In Session Three, we review the sales channels
that work best for businesses transitioning from a few, scattered sales to more frequent sales of regularly higher quantities. These channels are public market
vending and selling online. We will cover what business owners need to know including but not limited to

• Evaluate a vending opportunity
• Build an ecommerce presences on a budget
• Overview of online sales platforms
• Determine the appropriate platform for the product
• Equipping yourself to be a professional vendor
• Preparing to be an online retailer

Remaining sessions in our multi-session course.

Unit 4- Money, Banking & Credit
Unit 5- Business Administration & Bookkeeping
Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a Certificate of
Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Registration Will Open Two Months Prior to Event

In Person: Turning Your Hobby Into a Business Series Unit 4- Money, Banking & Credit
2026-06-18 18:00 - 20:30 | LAEDA Office, 433 Market Street, Camden, NJ, 08102, United States
Whether it’s seen as an opportunity or a problem, money is needed by all businesses to run. As a business owner, you need to know how to use money in ways that
help you and not hurt you. In Session 4, we will cover

• Simple budgeting to help you maximize saving and manage cash flow
• How and why to keep your personal spending separate from all business-related spending
• Why, as a small business, you want to plan to manage your money through a bank and how to choose the best one for your business
• The role credit plays in guaranteeing your business’ future growth and success

Remaining sessions in our multi-session course.

Unit 4- Money, Banking & Credit
Unit 5- Business Administration & Bookkeeping
Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a
Certificate of Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Registration Will Open Two Months Prior to Event

In Person: Turning Your Hobby Into a Business Series Unit 5- Business Administration & Bookkeeping
2026-06-25 18:00 - 20:30 | LAEDA Office, 433 Market Street, Camden, NJ, 08102, United States
Committing to keeping accurate records of all sales and expenses is the foundation for ensuring your business’ future success. Written transactions serve
as a documented history of your business’ daily performance. Moreover, these records are then combined at key moments of each year to present an overall
picture of your business’ financial health. This session is about grounding you in these record-keeping practices and teaching you how to use your records
as a tool to make future decisions about your business. Examples of what we cover include: teaching.

• A simple system to record your transactions
• How to create basic financial statements that will help you understand the health of your business
• How to determine sales tax collection obligation
• How to include business’ income & expenses on your tax return

Remaining sessions in our multi-session course.

Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive
a Certificate of Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

In Person: Turning Your Hobby Into a Business Series Unit 6- Pitch Competition & Last Day
2026-07-02 18:00 - 20:30 | LAEDA Office, 433 Market Street, Camden, NJ, 08102, United States
Session Six is the last session of LAEDA’s Turning Your Hobby into a Business, and the class where you get to showcase your talent! Applying everything learned
in the previous five sessions, each student gets the opportunity to pitch their business. The pitch is a “show and tell” way to both market your product or service
as well as sell to your fellow classmates! It is a culmination of the THB course. However, LAEDA also sees it as a beginning of the next phase of your
entrepreneurial journey which we look forward to accompanying you on through personalized counseling services and access to further training.

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive
a Certificate of Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Registration Will Open Two Months Prior to Event

In Person: Turning Your Hobby Into a Business Series Unit 7-Group Business Counseling
2026-07-09 18:00 - 20:30 | LAEDA Office, 433 Market Street, Camden, NJ, 08102, United States
The pathway from “creating for fun” to “creating for business” is anything but straightforward, but LAEDA is here to help you navigate the swerves and curves.
One part of the journey is transitioning from designing & creating for friends to producing for customers beyond your inner circle.

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a Certificate of
Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

The 7th unit is for those who have received a Certificate of Completion for Group Business Counseling.
